Global beauty company Memebox successfully expanded its brand presence in the North American market by participating for the second consecutive year in the 'TikTok Shop K-Beauty Collective Pop-Up' held in Dallas, Texas. Flagship products, notably Nooni's Lip Oil, which gained immense popularity on TikTok, and Kaja's Beauty Bento, garnered explosive interest from local consumers, elevating the status of K-Beauty.
Memebox Strengthens North American Foothold at TikTok Shop K-Beauty Pop-Up
Memebox participated in the 'TikTok Shop K-Beauty Collective Pop-Up' in Dallas, Texas, from June 5 to 7, for the second consecutive year, broadening its brand influence in the North American market. This large-scale offline pop-up, organized by the TikTok Shop Beauty team, brought together over 20 K-beauty brands and approximately 3,000 consumers and content creators, creating an enthusiastic atmosphere.
Through this participation, Memebox confirmed that content dissemination via TikTok led to actual purchase conversions and retail channel expansion. Immediately after last year's event in Los Angeles, monthly transaction volumes for key brands on TikTok Shop more than doubled month-over-month, followed by an additional 50% growth the next month, proving TikTok's potential for sales expansion.
Nooni Lip Oil: A Success Story with 200 Million TikTok Views
At the event, Nooni's flagship product, 'Lip Oil,' which recorded over 200 million cumulative views on TikTok, attracted significant attention from local consumers and creators. As of the first half of 2026, the product's cumulative production exceeded 5 million units. Memebox aims to sell 10 million units annually this year and is actively expanding its global supply chain.
During the pop-up, Nooni's booth saw active product trials and short-form content creation, which translated into increased sales. TikTok Shop transactions for Nooni during the event period surged by 47.3% compared to the previous week, once again demonstrating the platform's significant impact.
Kaja's Beauty Bento Gains Attention for Unique Design and Retail Expansion
Kaja garnered enthusiastic responses from visitors, particularly with its signature products 'Beauty Bento' and 'Wink Stamp.' The 'Beauty Bento,' known for its distinctive lunchbox-inspired packaging and aesthetic visuals, proved highly popular, surpassing 1.48 million cumulative sales.
Kaja is also actively expanding its online and offline retail channels in North America. Beyond its presence at Ulta Beauty, the brand is increasing its market penetration and brand awareness by entering major stores like Olive Young's Pasadena and Century City locations in the US.
Leveraging TikTok-Based Commerce for Accelerated Global Market Expansion
Based on the successful outcome of this pop-up, Memebox plans to further strengthen its global market influence and distribution competitiveness. This year, the company will focus on promoting the excellence of K-Beauty to consumers worldwide through its entry into Amazon Europe, the launch of TikTok Shop Japan, and the expansion of major retail channels in the US.
Memebox CEO Ha Hyung-seok emphasized, "While last year's Los Angeles event confirmed the growth potential of TikTok-based brands, this Dallas event showcased actual performance and scalability to the market." He added, "We will leverage our TikTok-based content commerce competitiveness to further expand brand growth in the global market."
