Comedian ‘Uncle Roger’ Nigel Ng Signs with CAA, Broadening Entertainment Horizons
Comedian 'Uncle Roger' Nigel Ng Signs with CAA, Broadening Entertainment Horizons Comedian and digital creator Nigel Ng, widely recognized online…
Influencer Marketing
Study Reveals Mid-Tier Influencers Least Efficient for Marketing ROI
Study Reveals Mid-Tier Influencers Least Efficient for Marketing ROI A new analysis by influencer marketing platform OpenSponsorship reveals that mid-tier…
Beyond Follower Count: Key Pricing Factors in B2B Influencer Marketing
Beyond Follower Count: Key Pricing Factors in B2B Influencer Marketing A recent report by Favikon reveals that pricing for B2B…
Beyond Subscriber Counts: New Metrics for Evaluating YouTube Sports Creator Growth
Beyond Subscriber Counts: New Metrics for Evaluating YouTube Sports Creator Growth Brand marketers are finding that relying solely on subscriber…
TikTok’s Most Followed Creator, Khaby Lame, Named Global Ambassador for Holafly eSIM
TikTok's Most Followed Creator, Khaby Lame, Named Global Ambassador for Holafly eSIM Khaby Lame, the most-followed creator on TikTok, has…
Brands Shift Focus to Offline Creator Events for Authentic Consumer Engagement
Brands Shift Focus to Offline Creator Events for Authentic Consumer Engagement Brands are increasingly investing in in-person, offline gatherings led…
Canadian Instagram Growth Chart, June 2026: Popular Dramas and Independent Creators Drive Engagement
Canadian Instagram Growth Chart, June 2026: Popular Dramas and Independent Creators Drive Engagement A new ranking of the fastest-growing Instagram…
MICA University Launches Program Amid India’s Booming Creator Economy
MICA University Launches Program Amid India's Booming Creator Economy MICA University in Ahmedabad, India, has launched a new 'Content and…
Italy’s Influencer Market: Mid-Tier Creators Drive Growth as Celebrity Compensation Continues to Decline
Italy's Influencer Market: Mid-Tier Creators Drive Growth as Celebrity Compensation Continues to Decline Italy's influencer marketing market is projected to…
Fashion Influencer Jayda Cheaves Inks Deal with WME, Signaling Major Business and Entertainment Expansion
Fashion Influencer Jayda Cheaves Inks Deal with WME, Signaling Major Business and Entertainment Expansion Fashion influencer and entrepreneur Jayda Cheaves…